C.A.K.E. Cosmetics UK

So, I recently made a very sweet discovery and for someone who is beauty obsessed, a new beauty discovery is as good as a chocolate…well almost!  Let me introduce you to C.A.K.E.; an affordable cometics brand for women of colour.  If you want designer quality without the expensive price tag (prices starting from £3), C.A.K.E. is definitely the answer.  Inspired by the lack of foundation shade options offered by high-street brands, owner and creator, Stevie Newman, launched the brand last Spring and had to start selling a month early due to such high demand!  She states: “…The UK industry lacks diversity in their brands and that’s why I have decided to create my own product that offers something that every female can afford…”  We of course welcome more diversity in the industry and wanted to try these new products.  Here is my review of the Cream Foundation.

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CAKE Cream Foundation (10g) – £12.99

The Review:  Really nice foundation.  It goes on quite well, giving a natural finish, however, you can get quite a heavy coverage if you build it up.  It gives a nice feel to the skin and even though I put a heavy layer on (sorry folks, I can’t do light coverage!) the foundation still had quite a dewy finish.

The Verdict:  I like the colour match you get with this, but even moreso, I like the finish: it feels really nice and moisturising, it doesn’t feel tight, doesn’t feel dry and is a really good ‘everyday’ makeup.  Well done, C.A.K.E.!


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